Ngage Campaign

Creator: Nicosia Tourism Board|Art form: Architecture, Cultural hetitage, Design|Knowledge valorisation : Co-creation, Outreach|Place: Nicosia ,Cyprus|Location : Offline|Target group: General public|Domains: Democratic Change and Society|Duration : Long-term project

Discovering Nicosia's history and culture with expert-guided tours.

Challenge: How to promote the Capital's Creative Industries and develop Cultural Creative Tourism through the engagement of local people and tourists in the cultural and creative industries.

Tours offer an immersive experience, taking tourists on a journey through some of the most fascinating destinations in Cyprus. These tours are designed to ensure an unforgettable experience while also giving an in-depth knowledge of the history, culture, and natural beauty of Nicosia. These tours include the involvement of artistic based workshops, where tourists have the opportunity to create their own souvenirs.

Resources needed

Tour operators, tour guides, destination marketing organizations, transportation, communication devices, materials for the workshops

Purpose of artistic intervention

Artistic approaches can facilitate learning in innovative ways, appealing to diverse learning styles among participants, and can also create unique and memorable moments that distinguish a tour from others, enhancing overall satisfaction, combined with cult-create practices.

Positive impacts

Tours highlight the rich history and diverse cultures of Nicosia, promoting understanding and appreciation among visitors. They can also feature local artists and artisans, helping to promote and sustain creative communities. The workshops are implemented by local SMEs, thus the local economy is also being positively affected.

Replication

Similar tour guides can be replicated in every district with archaeological, cultural, historical and etc. interesting, so as to be promoted as a vibrant, culturally rich destination. Local SMEs in the different areas of replication can contribute to this, by providing the knowledge and appropriate materials for the creation of the souvenirs.