Climate Swipe

Designing engagement for lifestyle changes

Challenge: How to guide citizens towards sustainable lifestyle choices

A citizen dialogue tool (app) for helping citizens make more sustainable lifestyle choices was developed for Malmö municipality. The app examines the needs and wants of the user and then suggests actions to try out. In the current version, the app has focused on sustainable food choices.

The purpose of the engagement tool os both to get citizens more engaged in trying out new lifestyle choices but also helping the municipality learn from what needs, wants and obstacles citizens have in relation to sustainable lifestyle choices in different areas of the city in order to be able to provide the right support for their transitions.

The app is based on a participatory methodology that makes use of simple binary yes/no questions as a quick way to guide the user through a decision tree and arriving at challenges adapted to their needs.